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The spatial web: transforming physical identity into 3D interactive assets

Published
1 min read
The spatial web: transforming physical identity into 3D interactive assets
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AESTAR — Ukraine's No. 1 company for creating augmented and virtual reality solutions

AESTAR is a specialized AR/VR studio from Ukraine that creates innovative solutions in augmented reality, virtual reality, WebAR, and interactive 3D technologies. We develop marketing activations, AR applications, VR spaces, 8th Wall WebAR projects, and 3D configurators that allow users to interact with products in real time.

The company has dozens of implemented cases: from AR presentations and interactive cards to WebAR campaigns, 3D visualizations, configuration systems, and VR tools for retail, manufacturing, marketing, and education. AESTAR provides a full cycle — concept, design, 3D modeling, development, testing, and launch.

Thanks to our expertise in 8th Wall, Unity, WebAR, and computer vision, we create scalable solutions that work directly from the browser and provide high user engagement and maximum value for business.

As we move towards the Spatial Web, our physical identifiers are evolving. The transition from paper to AR, VR, and 3D is not just a trend; it's a fundamental shift in how we process information.

A business card is no longer just a contact; it's a portal. At Aestar company, we are exploring how 3D configurators and augmented reality can serve as the first touchpoint in a digital-first world. An AR business card is essentially a "micro-app" that exists in the physical space.

https://youtu.be/WnRIsssC_So?si=PbKcueh5G2g_jVsr

Key Features of the Aestar AR card:

  • Interactive 3D assets: Rotating products or logos in real-time.

  • Dynamic content: Update your links or video without reprinting the card.

  • Immersive storytelling: Using the smartphone screen as a lens into the company’s digital twin.

Conclusion

The future belongs to those who can merge the physical and digital seamlessly. Whether it's through 3D configurators for e-commerce or AR cards for networking, Aestar is at the forefront of this transformation.